Five Ways Celebrities Impact our Thoughts About Food

From Miley Cyrus’ new haircut to James Charles’ and Tati’s YouTube feud, we are intensely interested in celebrity lifestyles and actions. For worse or for better, we care about what celebrities do, eat, and say because we value their opinions and admire their lifestyles. https://www.instagram.com/p/BxJ127SBkUR/ Miley Cyrus shows off her new hair at the Met … Continue reading Five Ways Celebrities Impact our Thoughts About Food

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How Consumer Beliefs About Climate Change Have Impacted the Food Market

Climate change is a significant issue for politics and today's social agenda. According to recent estimates, global temperatures will rise between 2.5 and 10 degrees Fahrenheit over the coming century, impacting global weather patterns and growing zones. While large-scale changes are slow moving and polarized, many individuals have taken it upon themselves to make changes … Continue reading How Consumer Beliefs About Climate Change Have Impacted the Food Market

Why Sustainability Failed to Sustain True Meaning for the Food Industry

In recent years, numerous corporations in the food industry have released sustainability plans for their organizations and general business practices. These plans help promote their business and generate new customers, but does the promise of sustainability hold any true merit? In a day and age when McDonald's can market itself as a sustainable business, it … Continue reading Why Sustainability Failed to Sustain True Meaning for the Food Industry

How the Food Network Uses Infographics to Keep Their Audience Engaged Beyond the Television Screen

Any self-appointed foodie knows the Food Network for their energetic and competitive television shows, but they may not be aware that the infamous broadcast company also maintains a digital presence. From streaming video to archived recipes and drool-worthy food photography, Food Network’s website is an interactive extension of their television content. Image courtesy of Food … Continue reading How the Food Network Uses Infographics to Keep Their Audience Engaged Beyond the Television Screen

Why the Non-GMO Project Communications Team is The Organization’s Most Important Branch

If you, like me, frequently shop at health-conscious stores, you may have noticed the Non-GMO Project verification label. This icon identifies the presence of genetically modified organisms (GMOs) and has quickly gained popularity over the last few years. It appears on products from small-scale bakeries to large farms. (Image courtesy of nongmoproject) The increase in … Continue reading Why the Non-GMO Project Communications Team is The Organization’s Most Important Branch

A Conversation About Public Relations in the Oregon Wine Industry

Located in the heart of the vast Oregon wine country, Saffron Fields is an up-and-coming boutique winery. Their wines have been featured in publications such as Portland Monthly and The Seattle Times, making them one of Oregon’s most influential vineyards. Saffron Field's grounds in spring. (Image courtesy of Kathy Kennedy) Kathy Kennedy is a tasting … Continue reading A Conversation About Public Relations in the Oregon Wine Industry

How Chobani Reaches Beyond Yogurt with Corporate Social Responsibility

From probiotics to proteins, we expect yogurt to benefit our health, but Chobani has decided that yogurt can be more than just a source of calcium. It can enact social change. Chobani has incorporated corporate social responsibility (CSR) directly into their brand to build their reputation and their business. “Northern Stars” Chobani has crafted sustainability … Continue reading How Chobani Reaches Beyond Yogurt with Corporate Social Responsibility